![]() ![]() Just like other resources, culture is subject to the environment which dictates what should be done and what should not. It refers to the way of existence among humans expressed through the varied forms of life specific to communities. According to Lieber and Weisberg (275), culture could be said to be the common form of life in a national community where there is a homogeneous lifestyle and value system and national identity forged through modernization or industrialization. Studies on culture largely depend on what and how definitions come about and the reasons for having these definitions, which could be used, modified or at times fall into disuse. The impact of globalization is far reaching and encompasses various aspects of human social, economic, technological, environmental, health and cultural endeavors. The term Westernization has also been used by various scholars interchangeably with globalization to describe the replacement of pre-existing cultures in the underdeveloped countries with the Western culture. ![]() It encompasses the free flow of news, information, people and capital from a country to another without subjection to restriction by the respective governments. ![]() Also referred to as internalization, it describes the international exchange growth and the global interdependence of countries through adoption of liberalized economies where capital movement restrictions among countries have been withdrawn. Other than this historical explanation of globalization, the modern world has attached various meanings to this phenomenon. With the expansion of these colonial powers came the influence through language, customs, administration system, culture, law and order with the Europeans justifying their action as an act of bringing civilization to the uncivilized. Globalization is deemed to have begun before the 1960s with the word being coined by Roland Robertson to describe the expansion of the policy of European colonies to subjugate parts of Africa and Asia and other underdeveloped countries globally (Razak 61). In many forums, participants have sought to demystify the gains and disadvantages involved in globalization. IntroductionGlobalization is a term that has been widely used in the modern business community worldwide and among governments, scholars and non-governmental organizations among other organizations. The paper borrows from various secondary sources including articles from scholarly journals and books supported by evidence from newspaper articles. It would also discuss the effect of globalization on political culture and enhancing cultural liberty, giving the challenges that have limited the influence of globalization. The focus would be on how globalization has caused the emergence of new global professions, pop culture and global village. This paper focuses on the cultural effect that globalization has had in the modern world appreciating culture as way humans exist in a community expressed through different forms of their lives. This has caused significant impact on people’s economic, social, technological, political and cultural aspects. ![]()
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